I’m Emma. I’m a photographer and workshop host living in Marrakech with my husband and band of small-ish people. 

I enjoy nothing better than photographing the spectacular landscapes and environment I see around me. Or creating photographs I can use to talk about my fave subject, Mindset for Creatives.  

Having spent much of my early adult life battling with my own demons of creative chaos, I know first hand how the creative brain is not the easiest ship to sail. It can be damn hard to keep on course and occasionally, as I know, it can capsize.  

And that’s where my life long passion for Mindset began. 

Originally concepts around Mindset were only taught to high performance athletes, by sport psychologists, since it was recognised that these people who existed in a world of split second decisions needed to have great mental skills as well as great physical skills. The best minds in the world created programs to help them perform at their best. Then Mindset began to be taught to entrepreneurs and business people doing MBAs, since being on top of your mental game was deemed to be important where there were millions of dollars at stake. 

Eventually bosses realised that teaching employees Mindset was good for their companies, since focused, fulfilled staff do the best work. 

But it is STILL not something that is routinely taught. I have had to read books aimed at university science students to gain a lot of my understanding. I have studied this stuff with sports psychologist. All because I BELIEVE WE ALL NEED THIS but ESPECIALLY CREATIVES. Because the magical wonderful stuff that makes us creative, the ‘ooohh look at that beautiful butterfly, perhaps I will take a photo of it/ pain a picture of it/ write a book about it’ part of our brain, is also the part that needs the most help staying focused when it comes to build that business and staying on track. 


how a life of battling with my own mental demons brought me to understand how the creative brain works best.

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╳ About

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I’m Emma. I’m a photographer and workshop host living in Marrakech with my husband and band of small-ish people. 

I enjoy nothing better than photographing spectacular landscapes and environment I see all around me. Or creating photographs I can use to talk about my fave subject, Mindset.  

Having spent much of my early adult life battling with my own demons of creative chaos, I know first hand how a creative brain is not the easiest ship to sail. It can be damn hard to keep it on course and occasionally, I know, it can capsize.  

So that’s where my life long passion for Mindset began. 

Originally concepts around Mindset were only taught to high performance athletes, by sport psychologists, since it was recognised that these people who existed in a world of split second decisions needed to have great mental skills as well as great physical skills. The best minds in the world created programs to help them perform at their best. Then Mindset began to be taught to entrepreneurs and business people doing MBAs, since being on top of your mental game was deemed to be important where there were millions of dollars at stake. 

Eventually bosses realised that teaching employees Mindset was good for their companies, since focused, fulfilled staff do the best work. 

But it is STILL not something that is routinely taught. I have had to read books aimed at university science students to gain a lot of my understanding. I have studied this stuff with sports psychologist. All because I BELIEVE WE ALL NEED THIS but ESPECIALLY CREATIVES. Because the magical wonderful stuff that makes us creative, the ‘ooohh look at that beautiful butterfly, perhaps I will take a photo of it/ pain a picture of it/ write a book about it’ part of our brain, is also the part that needs the most help staying focused when it comes to build that business and staying on track. 


about us

who am I

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Originally concepts around Mindset were only taught to high performance athletes, by sport psychologists, since it was recognised that these people who existed in a world of split second decisions needed to have great mental skills as well as great physical skills. The best minds in the world created programs to help them perform at their best. Then Mindset began to be taught to entrepreneurs and business people doing MBAs, since being on top of your mental game was deemed to be important where there were millions of dollars at stake. 

Eventually bosses realised that teaching employees Mindset was good for their companies, since focused, fulfilled staff do the best work. 

But it is STILL not something that is routinely taught. I have had to read books aimed at university science students to gain a lot of my understanding. I have studied this stuff with sports psychologist. All because I BELIEVE WE ALL NEED THIS but ESPECIALLY CREATIVES. 


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